Thursday, September 15, 2005

Gillette ups the ante, unveils 5-blade razor

Fusion is market leader's answer to rival Schick's 4-blade Quattro


Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.

Fusion is Gillette's latest product geared at maintaining the company's leading share of the world's razor and blade market.
It has one more blade than the Quattro sold by rival Schick, a unit of Energizer Holdings Inc., plus a trimming blade on the back of the pivoting cartridge for shaping facial hair, trimming sideburns and shaving under the nose.

You have got to be kidding me.....Has anyone used the Schick Quattro? Its so large you can't even get close aound your nose or ears for your sideburns. Yeah so the new Fusion has a "trimmer" that suppose to cover under the nose, but who wants it trimmed, I don't want stubble under my nose. I think they needed to quit at 3 blades.

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