Blizzard, the people behind MMORPG World of Warcraft, launched a Chinese version of WoW in China and claims to have got 1.5 million paying customers in China just a month after launch. To put this into perspective, WoW has 3.5 million players worldwide - in other words a month after launching into China Blizzard can now count just over 44% of their player base in the one country.
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