The South Korean company recently made its first step toward this goal with the announcement of a prototype 16GB drive based on flash chips. Flash memory has several advantages over hard disk drive storage: it consumes less power, it has higher resistance to shock, it's more reliable because there are no moving parts, it can read and write data faster, and it's silent in operation. But there's a major hurdle to mass-market adoption: it's much more expensive.
"This will be big once people enjoy how much faster and convenient it is to use solid-state disks rather than hard disk drives," Hwang said. "We're starting with 16GB and expanding to 100GB in a couple of years."
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