All of the company's teams now under one banner.
Starting September 1, Sony Computer Entertainment made the decision to collectively call its game development studios from North America, Europe and Japan Sony Computer Entertainment Worldwide Studios.
We have no idea why they decided to announce the details almost two weeks after they actually put the decision into effect, but hey, that's Sony for you. Why rush?
Part of the goal of bringing the studios under the SCE WWS banner is to encourage the development of future global franchises among the company's developers. Phil Harrison, executive VP of Sony Computer Entertainment Europe, will head up SCE WWS, and personally oversee overall development across the world.
Much of the overall strategy seems to aim at the long term. "As SCE enters its second decade, we need to challenge to reinforce our games development power and create new entertainment experiences that will bring out the best of the technology in platforms such as PSP, PlayStation 3 and beyond," said Ken Kutaragi, SCEI president and CEO.
Expect to see Sony pushing more franchises with the intent of global popularity, rather than domination of a single territory, moving forward. Then again, isn't that the strategy of every company?
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