Sony and SanDisk today announced Memory Stick Micro, yet another new ultra-small memory card format. The new format will compete with microSD (formerly TransFlash) and MMCmicro (formerly S-Card), which are all roughly similar in size and capability, yet incompatible. "Memory Stick Micro" media is approximately one-quarter the size of "Memory Stick PRO Duo" media, yet only about 1.2 mm thick. Users will be able to insert Memory Stick Micro into an adapter for exchanging data to a Memory Stick PRO compatible product. The format is aimed at "extremely compact multimedia mobile phones".
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